Here's a look at what you get for your $40 dollar entry fee:
Custom Swiftwick Armwarmers - $22.50
40% off two ColdAvenger masks - $24-$32 savings per mask, for a total savings of $48-$64
Pre race refreshements (coffee, baked goods) ~ $5
Post race meal ~$8
Entry into huge prize drawing
Heck, seeing as how all the proceeds will be going directly back into the community, you can hardly afford not to attend!